After having repaired and reconditioned Coach Handbags for years in our shoe repair shop I have always appreciated the fine craftsmanship that went into each bag or leather belt that we worked on.
I read this article this morning from Vampfootwear.com and thought I would share it on my blog. This is just part of it. It was written by Angela Velasquez and posted June 18th 2015.
Coach CEO Victor Luis on Making Luxury Approachable
“In 2016, Coach will celebrate its 75th anniversary of creating affordable luxury leather goods, all while in the midst of its third major transition.
Part of the brand’s next phase is reshaping how consumers perceive Coach as a luxury fashion label. At Fashion Tech Forum held in New York City last week, Coach CEO Victor Luis said the company has faced increased competition over the last few years from brands that do fashion well.
“We needed to gain fashion credibility to compete with the current market,” he said.
Coach is already breaking down the barrier between consumer and designer with the roll out of its craftsmanship bars. The concept invites consumers to bring in their Coach handbags to have them repaired, conditioned, monogrammed or even to change up the hardware or edge trimming.”
I find that with many of the Coach bags, all you really need a is a good leather cleaner and conditioner and maybe some Tarrago Color Dye if the color needs refreshing and they come out beautiful. But it is certainly nice to hear that Coach is offering these services to their customers.